Startup Consulting
Build Smart.
From Day One.
Pragma helps first-time entrepreneurs navigate the real complexities of starting a business — with experienced mentorship, financial acumen, and strategic clarity before your first dollar is spent.
- Pillar 1: Mentoring
- We guide your journey.
- Pillar 2: Financials
- We make sure the financials are right.
- Pillar 3: Technicals
- We set you up, rather than becoming a dependency.
01 — Mentorship
Every Great Business Started with the Right Guide
Starting your first business is exhilarating — and overwhelming. The difference between founders who succeed and those who don't often comes down to one thing: access to someone who has navigated these waters before.
At Pragma, our mentors bring decades of real-world experience in building, scaling, and exiting businesses. We don't offer generic advice — we offer hard-won wisdom, tailored to your specific situation and industry.
- Navigate legal and regulatory requirements with confidence
- Avoid the costly mistakes most first-time founders make
- Build investor-ready materials and pitches from the start
- Develop resilience, judgment, and decision-making frameworks
- Access a network of operators, investors, and domain experts
The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.— Steven Spielberg
of businesses with a dedicated
mentor survive past five years*
more likely to grow
their business revenue*
* Source: SCORE Mentorship & Small Business Report, 2023
02 — Business Fundamentals
The Numbers Behind Every Great Business
Before you make your first sale, the financial architecture of your business should already be in place. We help you build it — so you grow with confidence, not guesswork.
Business Plan Development
A rigorous business plan isn't just for investors — it's your operational roadmap. We build one grounded in reality, with realistic assumptions and a clear path to profitability.
NPV & Financial Modeling
Understanding Net Present Value and cash flow projections before you spend a dollar is critical. We build financial models that guide smart capital allocation and validate your business case.
Budget Architecture
From pre-revenue to first sale, we build a budget that categorizes every expense, tracks burn rate, sets spending thresholds, and surfaces optimization opportunities early.
COGs Reduction Strategy
Your Cost of Goods Sold directly determines your margins. We analyze, benchmark against industry standards, and help you optimize supply chain and production costs before you scale.
03 — Technology
Technology That Serves the Business — Not the Other Way Round
Most first-time founders either over-build — spending months on infrastructure before a single customer exists — or under-build, accumulating technical debt that becomes impossible to unwind at scale.
At Pragma, our technology practice exists to give your organisation autonomy: the ability to ship fast, make informed architectural decisions, and grow without becoming dependent on any single vendor, agency, or individual engineer.
Have a technical bottleneck?
Slow deployments, scaling issues, a codebase only one person understands, or a vendor relationship that's holding your product hostage — technology usually solves these faster than you think. Come talk to us.
Architecture & Stack Decisions
Choosing the wrong stack at the start costs months and rupees to unwind later. We evaluate your product requirements and recommend a technology foundation designed to scale — without creating vendor lock-in or a dependency on any single engineer.
MVP Design & Development
An MVP isn't a half-built product — it's the fastest path to a signal. We help you define the right scope, design the right architecture, and build something real customers can use, without over-engineering before you have traction.
Third-Party Integrations
Payments, logistics, CRM, communication, analytics — most of what your startup needs already exists as an API. We identify the right integrations, connect them correctly, and ensure your systems talk to each other without creating fragile bridges.
Engineering Leadership
If you're a non-technical founder, you need a technical partner who translates between business and engineering. If you're a technical founder, you need someone to pressure-test your decisions. Either way, we bring the engineering leadership your team needs without the overhead of a full-time hire.
03 — The Partners
Operators Who Have Been in Your Shoes
Our partners aren't academics. They're entrepreneurs, executives, and operators who have built, scaled, and exited real businesses.
Sneha Chakraborty
Managing Partner
14 years of Global business experience, expert in real world strategics to achieve most impact at the right time.
- Business Owner with Engineering Background
- Founder - Colors of India (Exited)
- Business Strategy & Execution
Riddhi Mahidhar
Partner, Finance
An entrepreneur, involved with NGOs and expert in financial modeling to judge project viability & impact.
- Masters in Business Adminstration
- Founder - The Masala Box
- Financial Modeling and Analysis
Harshniket Seta
Partner, Technology
Engineering leader with 13+ years scaling global products, blending deep tech with MBA-level strategy.
- MBA @ UNSW, Sydney & Engineer @ MITWPU, Pune
- Head of Engineering @ Ignite Solutions
- Technical Execution & Strategy
Get in Touch
Ready to Build Smart?
If you already know your problem and don't need the full audit — just reach out directly. We'll have a conversation and figure out if we can help.
No hard sell. No onboarding form. Just a founder and an advisor talking through what's actually in the way.
Or take the free Startup Health Audit if you'd prefer a structured starting point.
Frequently Asked Questions